Product Design Leader, Design System Specialist, Coffee Enthusiast, and UX Mentor, based in Zurich.

I'm Louis, I grew up in Alicante, Spain where I did my international baccalaureate (IGCSE). Shortly after, I moved to Barcelona to study communication design and media psychology at Elisava University.

After graduating, I moved to Germany where I started working at different agencies. While I first started as a digital art director, I moved fully into user experience in 2013. In the years to come, I deep-dived into all aspects of UX, continuously learning and experimenting with a wide range of methods, tools, and technologies.

Today I lead product design from Zurich, Switzerland. At Swiss Marketplace Group I led a team of 10 designers across ImmoScout24, Homegate and Flatfox, and brought all three brands onto one shared platform. Before that I led a shared design system adopted by 37 product teams at Rakuten Kobo, and taught user experience design as an External Professor at Elisava in Barcelona.

My product and design experience spans startups and enterprises, including Immoscout24, Rabobank, Deutsche Telekom, BD Rowa, and Rakuten Kobo.

I work in fluent German, English and Spanish.

I also use AI in my own design and discovery work, for research synthesis, ideation and prototyping, in a pragmatic and responsible way that keeps human judgment in charge.

My focus is always on augmentation, not automation for its own sake: freeing teams from repetitive work so they can focus on strategy, creativity, and human insight.

In a nutshell: I have a multidisciplinary skill set that integrates creative knowledge with technical and business expertise. I master the most current design tools in the industry and combine them with a strong understanding of human nature and behavior. I am a critical thinker with an open mind, a communicator, a facilitator, and someone who knows how to turn emerging technologies like AI into concrete, usable value for teams and organizations.